Zocku Owners' Network

 

The new workshops page is up, with two awesome Power Workshop videos from Tim Morton.

You can learn some really useful information on.

• Monotizing your nework
• Attracting members & making your network flourish
• Affiliate programs
• Making money
• Bandwidth monotization

The page is located under the tutorials tab, from here you can select the workshops subtab, or by clicking HERE

Congratulations on setting up your new SocialGO network. Things may look a little empty right now but in 10 Easy Steps you can get it off to a flying start.

You control your network through the SocialGO Admin Centre which can always be found at http://my.zocku.com, or by clicking on the Admin Centre link in the sidebar to the left, or by clicking on the Admin Centre tool bar located at the top of your screen.

Inside your Admin Centre you have a range of configuration options, allowing you to get things just right before you start inviting your contacts to join.

To get started there are some key areas you may want to look at in the Admin Centre:

Read More...

Here is a quick step by step tutorial on how to change your users passwords if they request them .




1 -  Install the application and run it

You will need the Adobe AIR runtime already installed. If you've installed one of Widget Laboratory's apps, like their network importer, then you should be able to install the Little Profile Viewer, if not go to: http://get.adobe.com/air/ first to install the AIR runtime.

download the AIR app from:
http://blog.mike-martin.com/socialgo/sogo-little-profile-viewer.air

2 - Go to your admin panel and go to 'network API access'




3 - Get both API and Developer access keys




4 - Paste in the keys to the application and enter users email address. Please ensure that 'Zocku' is selected in the top left drop down menu as illustrated below.





5 - Assign a new password to that user and press change password



If you need any further assistance feel free to get in contact at support@zocku.com

Zocku Websites – What is SEO?



Natural Search accounts for over 60% of search traffic

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.


Zocku Websites – Research

Keyword Research
Target the right terms for your country’s market.
https://adwords.google.com/select/KeywordToolExternal .
Other publicly available tools for keyword stats include “Keyword Discovery” and “Wordtracker”.

Analyse Competitors
There is ALWAYS a reason sites are ranked where they are.
Find out what they are going for (terminology on site, references off of the site).

Zocku Websites – Site configuration

Domain Name
Premium Users can benefit from their own domain.
Can choose a keyword relevant domain name.
“Link strength” is all yours, site can be submitted to more directories, etc.

Site Configuration
Control Panels allow users to name navigation tabs and customise various aspects of the page.
Use free tools such as Google Webmasters and Google Analytics.
SocialGo sites are built with indexation in mind (CSS usage).
URL optimisation (discussed later).

Zocku Websites – On Site Optimisation





Zocku Websites – Content Optimisation

The right level of content
Not just about using the right keywords, but not overdoing it.
General theme to your site (and towards your site).

Navigation and Integration
Tabs of your site (make each page unique, add custom tabbed content related to your theme).
Connecting discussions and blogs, linking within your own site.
Making some or all content public (more visitors can result in other ways of generating income, such as adsense or “members only” content).

SocialGo is currently working on making your websites more customisable and “SEO friendly” – along with additional opportunities to be more visible online, via channels such as a user site directory.

But it's not just about optimising content on your own site:


Zocku Websites – Link Building

Key component in Search Algorithms
Part of the “pagerank” theory, http://en.wikipedia.org/wiki/PageRank
Quality of links, not just quantity.
Relevance of links to your site (similar sector, anchor text, etc.).
Can be maximised for users who have their own domain name.

Types of Link Building
Directories (Dmoz, Botw, Yahoo . . . And a wide range of others).
Blog directories such as Blogcatalog.
Write content outside the site (Press releases, Articles that mention your site).
Network with other sites in your niche, be active on blogs and forums in your sector.
Find out who links to your competitors, look for trigger sites that can index your domain, too.


Zocku Websites – Integration

Share content with your friends
Integrate with Social Networking (StumbleUpon, Facebook, Twitter, Digg, etc.).
Connect from your old sites (if available).
Working on maintaining forwarding when URLs are updated.

Folder and page structure amends (e.g: URL’s such as members/profile/1/blog-view/blog_101.htm – are not ideal for SEO, but we are working on ways to make user sites more SEO friendly by default, while maintaining server efficiency).

Already underway to some extent
“Magazine” URLs are keyword-related based on article name (still tweaking scripts such as advanced character replacement though).
Title tags on Groups start with individual group section first (example).
Looking at setting your root page to a domain default, forums to have unique title parameters carried over AND many other tweaks to come!


Zocku Websites – Ongoing SEO

Long Term Strategy
Algorithms constantly evolve.
Other sites enter the ring.
A preference for sites that consistently add content and link strength (new sites may initially struggle).

Our Approach
Continuously looking at ways of optimising our website for users.
Our own site has started to become more visible for target keyterms.
We also analyse returns in PPC, as both campaigns can compliment each other.

Here is a quick 3 simple step tutorial on how to delete your group


1) Sign into your network


2a) Select your groups tab.
2b) Select 'my groups'


3) Click on the group you wish to delete, and press 'delete group'.